Download-to-own Content by BT

NBC Universal has has announced its partnership with BT for its IPTV scheduled to be launch this autumn. NBCU content will be available via the BT Vision IPTV/DTT set-top box. This partnership will also be for online download service by British Telecom. Both Universal Pictures UK and NBC Universal International Television Distribution will make a range of their film and TV content available via the BT Vision service. The first phase of the deal will have 150 Universal titles on a new online store that BT is launching at the end of this month, allowing users to download titles on the same date as their DVD release. Price will range betwee £6.99 and £16.99 for a digital title. Beauty lies in the availability of content via online as well as offline route as customer can download the content as well as will receive the same content as a DVD in the post. BT has already some separate contarcts for IPTV with BBC Worldwide, Paramount, Warner Music Group, National Geographic Channel, Hit Entertainment, Nelvana and DreamWorks etc.