IPTV Value Proposition

Search, Research, Create, Configure, Customize, Share & Consume the Content Anytime


Content

General: Subscriber can Search, create and manage his MoD (Multimedia on Demand) playlists

Rate the content as well as recommend to others (OSD supported)

Preview the content before actual purchase

Gift content (including VAS) to his friends

Give ratings & recommendations for content

Create his wish-list of content, whether available on IPTV or not

Pause, rewind, fast forward the running video as well as access TSTV

Access to universal button (iButton) with dynamic menu according to content on screen


1. Music: Subscriber can

Access huge database of songs and listen famous radio channels including World Space

Can view the lyrics of song while listening

Opt for “a la carte” or bulk uploading for enlisting the content in playlists

Listen audio books of different genres like discourses, children stories and language courses etc. which can be billable on PPV basis with extended duration

Use Telco’s mobile & broadband connections to search, edit and listen the playlists

Order for CD / DVD of songs according to his playlist


2. Games: Subscriber can play basic games, demo games and premium games (once) without buying. He can also play ad supported (brand experience based & movie based games)


3. Broadcast Channels

a) Customer should be assisted in deciding the channel to watch by providing a facility of mosaic of streaming channels (Not just pictures), PIP (Picture in Picture), layered content (for example movie with review or video & lyrics together) and program guide


Experience

a) Introduce Self Care System where subscriber can

Manage his subscription profile like PIN, spending limit, top-ups & parenting controls etc.

Schedule the recording / channel hopping of favorite programs using TV as well as broadband either on the network (n-PVR) or on STB (PVR)

Navigate through help topics like “How to do”

Self provision his triple play package including activation and deactivation based on duration, event, package or a la carte basis

View and pay his monthly bill through prepaid cards, bank ECS and credit card

Track his profile-wise and device-wise usage (same like mobility’s UNB & OT service)

Access the information about current offers, tariffs, commercials, ARC & collection center’s addresses and Subscriber care numbers etc

Place simple requests like for example “Duplicate bill to be sent” (as the CC call costs around INR 12 where if the usage of this platform will reduce the Opex)

Customize TV menus & screens using color schemes, themes, languages and EPG skins


b) Introduce Telco TV where subscriber can

View scheduled screening of latest movies including regional with/with out any commercial breaks

Preview and download the VAS for devices including TV

Manage his favorites like channels and music etc.

Set the reminders for his favorite topics of interest

Create / Join a community where subscriber can

Create his “Avatar1” representing his profile

Search and create the friends’ list (friends mosaic)

Share this favorites / music playlists with friends on network

Send and receive text messages, gestures and emoticons to other users in friend list (In future there should be voice & video including conferencing too)

View what his friends are watching (will drive our MoD usage)

Call to other IPTV users / anywhere


c) Lifestyle Media where subscriber can

Search the local information about eating joints, shopping centres, bars & restaurants etc

Search data according to current offers, location, brand availability, price and cuisine etc

Access “Directory Services” for contact no. and person for different services (Ex. Just Dial)

Browse through the “Virtual Tours” of high involvement products like gadgets, real estate, lifestyle products, consumer durables and vehicles etc (Ex. Play TV)

Visit DALs (Dedicated Advertiser Line) i.e. micro-sites (product zones) or brand channel to get info and tips about specific products and request for detailed brochure, customer representative’s visit, demo, free samples etc. (Lead Generation)


Subscriber can have its own TV channel (Premium Service) where he can share user created content like photographs and videos (available on Alcatel platform). (Same concept can be used for creating and maintaining brand specific channels)

Subscriber can vote through remote using one-click OSD


Pricing: Subscriber can be charged according to content


Movies (VoD): Can be offered through PPV, prepaid packs, subscription, ad support (using nano recharge codes), tier based, triple play usage and acquisition based pricing models.


Music: Basic package can be free with one song at a time (without playlist facility) supported by randomly inserted ads. Another can be at a bare minimum subscription fee where he can enlist any song from non-premium category but for videos and premium songs PPE (Pay per enlist) can be adopted with an option of a la carte & bulk pricing. Audio books can be offered at PPV basis with longer duration.


Broadcast Channels: Pricing can based on duration, event, package subscription and a la carte


Games: Set of basic & ad supported (brand experience based) games can be free and others can be offered at a la carte or on subscription basis. Trial pricing can be applied for previews.


Communication: Free service for profile creation, emoticons, EPG skins & community support and subscription packs of messaging and voice communication.


Lifestyle Media: Initially this service should be free to enhance subscriber’s usage and to change his pre-purchase behavior. So it should be offered as ad supported behavior. In future it can be extended to e-commerce. Directory services can be offered either free (ad support) or with low subscription fee. Ad World (ad per view) should be free with incentive driven model like free VAS and content to subscribers.