Reliance Infocomm's possible media foray might work wonders for it where it will be having content, delivery platforms like Bluemagic (DTH service), mobile and Home Netway (IPTV). Reliance is planning to start three news channels including one for business news and one for general news. Ernst & Young is already working over the financial feasibility of the proposed venture. Reliance is speculated to be in an advanced stage of negotiations with the British Broadcasting Corporation and a New Delhi-based television software company for an equity alliance. Reliance wants a global brand to start with to establish its credibility and infrastructure from local operator. This step is in alignment with its convergence strategy of its acquisition of Adlabs, Primefocus and Paradox studios on content front and multiple delivery platforms for mobility and connected homes through Home Netway.
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