Verimatrix is in the process of building a PC application that will allow IPTV customers to watch all of their TV channels from any broadband-connected PC in the home. The software app, code-named "Secure PC Player," will help carriers convince content makers that it is possible to create a media player for the PC that keeps content every bit as secure as a set-top box. Verimatrix system includes a session-based watermarking method that leaves a digital fingerprint on each content stream entering a PC. That way, if the content later shows up on the Internet or somewhere else it shouldn't be, the service provider could conceivably trace the content back to an individual customer.
This technology, which Verimatrix calls "VideoMark," has already been deployed in India in Mahanagar Telephone Nigam Ltd. (MTNL) 's IPTV service, but that deployment was tethered to a set-top installation. As Verimatrix tinkers with the project, it is working on both a "lean forward" interface (one more suitable for use at a PC) and a "lean back" interface (one more suitable for a home media center PC that is operated via remote control from the couch). In homes that already have media center PCs as part of the entertainment center, this kind of technology could eliminate the need for a set-top box altogether. this technology can definitely allow carriers to offer a direct alternative to Sling Media Inc. 's Slingbox, with no additional hardware required.
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