AT&T is augmenting its triple play strategy

AT&T is not only launching its own triple play services but also supporting other triple play providers like Pavlov Media. It augments AT&T's triple play strategy to expand its footprint in other providers' areas. On one hand deal with Pavlov Media will give it access to more than 50,000 users for its voice and data service and in the longer term AT&T may decide to create consortium of triple play providers so than it can deal effectively with content providers who are going to be main cost component in IPTV business case. AT&T has won a three-year $2.4 million voice and data contract with Pavlov Media (formerly Fusion Broadband) to provide enhanced high speed Internet services to multidwelling university communities. Under the terms of the agreement, AT&T will provide Pavlov Media with voice and data services, including high speed Internet data, long distance voice services, and bundled offerings that integrate numerous services into packaged solutions to meet the needs of Pavlov Media's customers.