Wireless VoIP by Jajah

Free ISD Calls on Mobile and Landline
Hey are you a freebie-jok who wants everything free, atleast telcos should not charge for air (read spectrum). Well good news for those who are constantly in search of freebies. Jajah is coming up in near future with the best ever package for mobile and landline users. It has broken global communication barriers but the catch lies in the availibility of this service. Irony of the service is its non-availability in developing countries whose citizines are already deprived of cheap calls due to low PC penetration.

Jajah has developed a java applet which allows mobile phone users to connect to Jajah, which then sets up the call without the need for a PC. It comes with one constraint that it applies only when both call participants are registered JAJAH users. This product is derived from the result of market research which suggested that 97 per cent of computer users still don't use PC-based VOIP services. However it will hurt the traditional telcos' long distance business but on the other hand it enhances the value proposition of VoIP whereby just selecting the profile type user can switch to cheaper Jajah mode.Once a call is initiated at Jajah site, the Jajah “termination server” places a call to each party, then connects the calls together. Jajah operates 200 of these servers in 85 countries. The same process will take place when a mobile handset is being used to initiate the call. The cellphone users on each side will be charged by their providers for what appears to be a local call, even if they are using the Jajah service to connect to a foreign country. And, as with the PC-based service, most of the call will route through the Internet, connecting to the PSTN only when necessary.

Business model is totally focussed on Up-selling to subscribers as well as on business applications like Jajah Business Account and "Call Me button" etc. Some other companies like iSkoot (with Skype) and Spirit DSP are already working on this phenomina