After launching Uverse IPTV and Homezone, AT&T is working hard to ink deals with all major networks to carry their programming. Deal with Discovery Network includes all of its US linear TV networks, high-definition, and on demand services as part of the U-verse channel lineup. Agreement with NFL Network will provide its 24-hour year-round network to AT&T U-verse subscribers in both SD and HD feeds as well as video on demand. The deal includes nearly 2,000 hours of original programming, 168 game telecasts, regular-season primetime games, and access to all annual NFL events such as the preseason, regular-season, postseason, Super Bowl, Pro Bowl, NFL Scouting Combine, mini-camps, the NFL Draft, training camp, and free agency news. Recent carriage deals with BET Networks and MTVN (both are owned by Viacom) will provide a distinct lineup of 24 channels. Under the distribution agreement, AT&T’s U-verse service will carry both programmers’ linear, HD, on-demand and digital-music-channel lineups on U-verse, which is now in commercial launch in San Antonio. Deal will supply U-verse with linear channels including Black Entertainment Television, BET J, BET Gospel, CMT, CMT Pure Country, Comedy Central, Logo, MTV, MTV2, MTV Hits, MTV Jams, MTV Español, Nickelodeon, Nick2, Nicktoons, Nick GAS, Noggin, The N, Spike TV, TV Land, VH1, VH1 Classic, VH1 Soul and VH Uno. Platform will also offer MTV’s recently launched HD channel, MHD; ethnic channels MTV Chi, MTV Desi and MTV K; and Urge, the programmer’s new digital-audio service. In addition, on-demand content from MTVN and BET will be offered as part of U-verse’s Free On Demand service. AT&T and TV One have already announced a deal to deliver the new entertainment and lifestyle television network for African-American adults as part of the U-verse channel lineup.
MTV and BET already have similar deals with Verizon's FiOS TV so these deals don't offer and differentiation to AT&T's content kitty but to be successful like PCCW, Hong Kong they need to have some exclusive lineup of content that can offer some differentiation to them.
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